Hairdorables are a line of blind box dolls released by Just Play focusing on initially twelve unique characters. Each series comes in a sealed package with various "surprises" of accessories as the package is opened. Like other blind box brands such as LOL Surprise and Shopkins or a capsule vending machine, purchasers often do not see--and thus do not know--which doll is contained in the package before purchase.
The dolls come with varying themes according to character, matching accessories, and are noted for having fully rooted variant hairstyles in releases emphasizing their unique fashion styles and personal interests. There is also a regularly updated YouTube channel with short form videos to expand on characterization, pets, boy dolls, and younger sisters.
Introducing Noah and the Hairdorables! The girl squad with "Big Hair Don't Care" attitudes.
#Hairdorables took off when Noah, a sweet and funny vlogger with a passion for hair-styling, decided to share her side-braiding tutorial on YouTube. While shooting her video, Noah fumbled over the words "hair" and "adorable"...accidentally coining the term "hairdorable"! To Noah's surprise, her video and #Hairdorable went viral overnight! When Noah decided to launch her own YouTube channel (Hairdorables, obvi) and invite her friends to join her, the response was a resounding YAAAAAAAS! Now Noah and her BFFs spend all of their free time creating content and sharing their passions with the world via the Hairdorables channel on YouTube!