Hairdorables are a line of blind box toys released by Just Play focused on twelve unique characters. Each series comes in a sealed package with various "surprises" as the package is opened. Like other blind box brands such as LOL Surprise and Shopkins or a capsule vending machine, purchasers do not see--and thus do not know--which doll is contained in the package before purchase.
Introducing Noah and the Hairdorables! The girl squad with "Big Hair Don't Care" attitudes.
#Hairdorables took off when Noah, a sweet and funny vlogger with a passion for hair-styling, decided to share her side-braiding tutorial on YouTube. While shooting her video, Noah fumbled over the words "hair" and "adorable"...accidentally coining the term "hairdorable"! To Noah's surprise, her video and #Hairdorable went viral overnight! When Noah decided to launch her own YouTube channel (Hairdorables, obvi) and invite her friends to join her, the response was a resounding YAAAAAAAS! Now Noah and her BFFs spend all of their free time creating content and sharing their passions with the world via the Hairdorables channel on YouTube!