Hairdorables were a line of blind box dolls released by Just Play from 2018 until 2022 that focused on (initially) twelve unique characters. Each series came in a sealed package with various "surprises" of character-relevant accessories when the package was opened. Like other blind box brands such as LOL Surprise and Shopkins or a capsule vending machine, purchasers often can't see--and thus could not know--which doll is contained in the package before purchase, meaning there has to be a direct search for missing characters.
The dolls came in varying themes according to character with matching accessories, and are noted for having fully rooted variant hairstyles in releases, emphasizing their unique fashion styles and personal interests. There was also a regularly updated YouTube channel with short form videos to expand on characterization, pets, boy dolls, and younger sisters. A taller fashion doll series, Hairmazing, was also released.
The line terminated with the release of Series Six, formally ending in 2022.
Marketing Bio[]
Introducing Noah and the Hairdorables! The girl squad with "Big Hair Don't Care" attitudes.
#Hairdorables took off when Noah, a sweet and funny vlogger with a passion for hair-styling, decided to share her side-braiding tutorial on YouTube. While shooting her video, Noah fumbled over the words "hair" and "adorable"...accidentally coining the term "hairdorable"! To Noah's surprise, her video and #Hairdorable went viral overnight! When Noah decided to launch her own YouTube channel (Hairdorables, obvi) and invite her friends to join her, the response was a resounding YAAAAAAAS! Now Noah and her BFFs spend all of their free time creating content and sharing their passions with the world via the Hairdorables channel on YouTube!
Central Hairdorables Characters[]
Official Sites[]
Admin Note: The majority of social media sites have not been updated since either 2021 or 2022.